Data & GIS > 4 Easy Ways To Leverage The Power Of Geomarketing Right Now
4 Easy Ways To Leverage The Power Of Geomarketing Right Now
Understanding how geospatial data and location services are being leveraged for more strategic marketing.
The core components of geomarketing requires, at it’s most fundamental level, a set of digital maps combined with heavy data and analytical tools. While Facebook, and other large user based social media sites, are able to leverage their own massive databases for marketing use, most people find geomarketing to be an allusive topic. Learning more about geo-marketing specifically can help retailers and brand owners understand how geospatial data and marketing is now being combined for more effective strategies.
Below are some useful article links for geomarketing, which explain the concepts, applications and useful tools needed to fully leverage geomarketing strategies.