綠色BN
2015-04-14

2015 BRANDS 100

The Most Influential Brands in Taiwan
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The Chinese business magazine “Business Weekly” and market research company, Ipsos has announced Taiwan 100 Most Influential Brands for 2014 survey results. The survey conducted by online questionnaire, selected valid samples from 1,000 people, focusing on FMCG, retail, digital, automobile, transportation, finance and insurance, telecomm, and IT industry.  This research evaluate how brands or corporates engage with Taiwan consumers through five categories including Leadership innovation, sense of trust, brand visibility, CSR (corporate citizenship) and O2O engagement (Online to Offline). The top three are internet-related companies, Google, Facebook and LINE.

Full List>>

Below is the most influential brands list in Taiwan.

1. Google
2. Facebook
3. LINE
4. 7-ELEVEN (CVS)
5. YAHOO!
6. YouTube
7. Microsoft
8. VISA
9. PX Mart (Supermarket)
10. Chunghwa Post
11. Chunghwa Telecom
12. Uni-President
13. Apple
14. Family Mart (CVS)
15. SONY
16. Carrefour (Hypermart)
17. Watsons
18. McDonald’s
19. IMEI
20. Starbucks
21. ASUS
22. MasterCard
23. PChome
24. TATUNG
25. Taiwan High Speed Rail
26. President Transnet
27. IKEA
28. CTBC Bank
29. htc
30. FAREASTONE
31. Coca cola
32. COSTCO (Hypermart)
33. Nike
34. UNIQLO
35. Panasonic
36. SAMSUNG
37. RT-MART (Hypermart)
38. TAIWAN BEER
39. P&G
40. adidas
41. 
KYMCO
42. Taiwan Mobile
43. citibank
44. DARLIE
45. acer
46. TOYOTA
47. sym
48. Cathay Life Insurance
49. Mercedes Bens
50. Tsannkuen燦坤
51. EVA AIR
52. KFC
53. Colgate
54. COSMED
55. MOS BURGER
56. Twitter
57. Pizza Hut
58. Kuang Chuan Dairy
59. SHIN KONG MITSUKOSHI
60. 85 café
61. YAMAHA
62. CHINA AIRLINES
63. Fubon Financial Holdings
64. Hey Song
65. LUX
66. BMW
67. American Express
68. NISSAN
69. Nintendo
70. Nestle
71. SHLSEIDO
72. Dominos
73. IBM
74. Dove
75. Heineken
76. LEXUS
77. Volkswagen
78. LG
79. Unilever
80. Nan Shan Life Insurance
81. SOGO
82. Gillette
83. Amway
84. Sinyi Realty
85. HONDA
86. SK-two
87. Bayer
88. DELL
89. Panadol
90. Airwaves
91. Wang Steak
92. Wei Chuan
93. Jonnie Walker
94. Ford
95. MITSUSISHI MOTORS
96. Yungching Realty
97. pepsi
98. HSBC
99. L’oreal
100. BlackBerry


  By April Wu 
  China Market Strategy
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