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GIS enables us to understand, question, and visualize data in many ways that reveal patterns, trends, and correlations not possible through a spreadsheet or normal database query.
Benefits — GIS helps organizations in nearly every industry keep better records, improve communication, save cost and time, and improve business decisions through objective knowledge.
Data & Asset Management — Use of GIS tools and technologies helps you become a better record keeper. Keeping track of your digital assets, for example point of sale data and customer addresses, and physical assets such as your stores or competitor locations, empowers your team to better plan a strategy to gain more market share.
Planning & Analysis — Use of spatially stored data for market analyses helps you discover areas with untapped potential. Better plan and optimize your retail footprint to reach the maximum number of target consumers possible. Align your marketing spend to areas that will result in the best return.
Awareness & Enterprise Use — Through reporting output and dashboards, transparency is created across your organization. Your marketing team can be tied into discoveries made by your development team. Your operations department can get up-to-date information about your store network including your supply chain, staffing, KPIs, and risk management.