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Retail GIS

Geographic Information System

GIS map
  • Save Time
  • Cut Costs
  • Improve Decisions
  • Better Records
  • More Transparency

What is GIS?

GIS combines hardware, software, and data to collect, manage, and analyze location-based data.

GIS enables us to understand, question, and visualize data in many ways that reveal patterns, trends, and correlations not possible through a spreadsheet or normal database query.

GIS output in the form of maps, graphs, reports, and charts help to make information quickly understandable and easily shared.

Benefits & Approach

Implementing a GIS system can ultimately enable you to make better, more objective business decisions.

Benefits — GIS helps organizations in nearly every industry keep better records, improve communication, save cost and time, and improve business decisions through objective knowledge.

Approach — GIS starts with acquiring data from sources, examining and analyzing it, and the finally acting upon the insight learned.

Nearly 70 percent of all business data contains a location component.

Practical Retail Applications

GIS can benefit retail in nearly every major business discipline from marketing and finance, to development and operations. GIS can help your brand products and services connect better with target consumers.

Data & Asset Management — Use of GIS tools and technologies helps you become a better record keeper. Keeping track of your digital assets, for example point of sale data and customer addresses, and physical assets such as your stores or competitor locations, empowers your team to better plan a strategy to gain more market share.

It empowers your team with remote access to information. It helps to eliminate unnecessary paper trail and greatly increases the speed and accuracy of information collected in the field.

Planning & Analysis — Use of spatially stored data for market analyses helps you discover areas with untapped potential. Better plan and optimize your retail footprint to reach the maximum number of target consumers possible. Align your marketing spend to areas that will result in the best return.

GIS helps you size a market. It helps you understand what your baseline opportunity is in an existing market, or a potential one. It brings objective insight into new site validations and area targeting.

Awareness & Enterprise Use — Through reporting output and dashboards, transparency is created across your organization. Your marketing team can be tied into discoveries made by your development team. Your operations department can get up-to-date information about your store network including your supply chain, staffing, KPIs, and risk management.

GIS works well as a stand-alone system, or integrates with BI/ERP tools to provide better awareness throughout your business.