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Banking & Finance

Rapid changes in Asia have put a strain on banks to quickly adjust services and find profitable channels.

Markets in Asia are continuing to grow and evolve extremely fast. As a result, banks have come across challenges in keeping track of where target customers live, work, and shop. Spotting consumer trends and rapidly adjusting offerings and branch locations has become more difficult for banks to achieve.

Efficiently locating profitable sales and marketing channels has also become more problematic without the right data and tools.

Banking is a location-driven business and branches contribute a majority of revenue to the overall organization. Branches also make up a little less than half an organization’s costs. Assessing and managing the costs and risks of these assets based on local demand patterns is crucial to efficient expansion and staying ahead.

Access to the latest market data gives you the chance to quantify demand, providing a measurable way to manage performance.

Common Industry Problems

Banks are struggling to adjust services and find the right channels because the markets in Asia are constantly evolving. Keeping pace requires huge efforts to acquire data and perform accurate analyses.

Changing Consumer Trends — It’s tough to spot trends, especially when data is compiled in ordinary spreadsheets. Applying a geospatial aspect to data makes makes demand patterns and consumer concentrations much easier to spot. Truly understanding how to adapt to rapid changes in consumer behavior requires mapping various market factors of an entire region first and then down to trade zones at at the micro-market level.

Optimizing Branch Performance — Matching each branch’s performance against market potential and competitor positioning is challenging. Many banks in Asia face the dilemma of managing assets without effective measurement tools. Banks need to quantify on-the-ground demand in order to accurately value each location and micro-market.

The Branch Legacy Struggle — Bank branches tend to stick around for quite a while. For many locations, unfortunately, the surrounding markets that support these branches evolve or even completely move to other areas. However, site evaluations and branch network optimization efforts help you steer clear of this ‘off-pitch’ trap.

Acquisition Analysis — When banks acquire other banks, performing a detailed assessment of a target branch network is considerably demanding. Branch network optimization efforts not only solve the branch legacy struggle, but also objectively assess whether target assets are in locations that will help or hurt overall bank value. Following acquisition, this assessment process indicates where to open, close, and move branches so that assets can be put to the best use.

Focus Markets in Asia
  • Indonesia (Jakarta)
    Detailed financial focus with supporting SME and key bank business drivers.
  • Malaysia (KL and Klang Valley)
    Heavy banking focus with wealth and consumer segmentation data.
  • Thailand (Greater Bangkok)
    Heavy focus with nearly all ATMs and bank branches mapped to a point.
Key Bank Offerings

Understanding Banking & Finance Markets in Asia

Integrating a location intelligence component to the assessment processes has allowed banks in Asia to plan and manage large networks. Banks have also made advancements in systematically managing asset risk.

ATM Planning — Planning and managing a network of ATMs can be vastly improved through using location intelligence. Selecting a new ATM site, assessing performance at current sites, and planning lease renewals all benefit from assessing granular point data and combining that with modeled dynamic demographic data.

Approaches to Increasing Value

Spatial visualization of market and consumer data, together with your internal business data can boost performance and reduce costs and risk. getchee’s online planning software makes this possible.

Utilizing GIS — Aggregating and simultaneously analyzing location and business data on a map can identify hotspots that aren’t usually highlighted by traditional site survey methods. This approach also provides a quantitative assessment of target sites, reducing costs associated with management and time spent out in the field.

Combining datasets and mapping them provides an objective way to analyze your own presence as well as competitors to efficiently optimize your sales and marketing channels. Quickly updating this data and viewing the impact also gives you the chance to improve management of your assets and liabilities.

Standardizing Communications — Analyzing up-to-date market data with a dynamic software solution minimizes subjective analyses and opens the door to efficient network planning and marketing.

This data and process acts as a common planning language that you can apply across all cities within a specific target region or country. As a result, communications are aligned between your executive team and the execution managers. Setting performance benchmarks based on this data ensures accurate decision-making when it comes to evaluating existing outlets and new sites.