In markets that are constantly growing and changing, retailers need accurate data, tools, and services to support new investment decisions that save time, cut costs, and decrease risk.
Locate Areas — It's possible to save time, cut costs, and reduce the risk for key investments by using accurate market data, tools, and services. Through the use of these data-driven solutions, you can identify high potential areas in your markets based on target consumers, retail density, and key competitors. These key areas, also called trade zones, are the hotspots consumers will travel to for shopping and entertainment. Identifying them empowers your sales, marketing, and development teams with the knowledge needed to capture more of the market.
Better manage the rising costs of operations by validating new site locations based on potential. By categorizing areas based on potential, you can help reduce the risk of high real estate costs. Also, by locating trade zones, you can discover high potential areas with lower leasing costs.
Better understand how to deal with variance in consumer behavior based on key retail trade zones. Your team can make better store format decisions and improve product assortment based on the kinds of consumers in different areas.
Locating key trade zones will help you better estimate competitor market share compared to your own. You'll also immediately understand areas where you are under-penetrated, or areas where saturation has had negative effects on your performance.
Discover Synergies — Correlation analyses of your performance data against getchee's market data can identify key market variables that appear to have positive effects on store performance. These could be a variety of factors including the distance to subway exits, bus routes, retail POI and brand synergies (less than 100M from McDonald's or KFC), geographic barriers, or road network data. Discovering these synergies can lead to better sales, marketing, and expansion planning by enabling your team with a list of market attributes to focus on during execution.
If you knew that the number one factor that drives traffic to your retail locations is the availability of public parking within 300M of your store, you'd have a very useful piece of information needed to improve your business planning.
Suppose you knew that for some reason your best performing stores are always within 100M of a subway station, and always have at least 3 fast food restaurants within 350M from your store. This is powerful information that can helpful in improving your planning and operating effort.
We'd love to understand the problems you're facing growing your brand in Asia, and more importantly how we can help. We're proud to work with the world's largest retailers, and we'd love the opportunity to work with you too!