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Data-driven analysis in the form of serivices and/or tools can allow you to locate geographic areas that contain high densities of target demographic segments. You can literally see them as a layer on top of a map. This powerful visualization of your target consumers allows you to discover gaps and opportunities in the marketplace.
The benefits of effectively mapping your target consumers can help you understand market potential for a single store, a network of stores, or an entirely new market all together.
Once target consumers have been mapped, we identify and locate key competitors.
At getchee, we focus a considerable amount of effort on tracking multinational and local brands throughout Asia. In most cases, we have every large retail and bank brand mapped to a point (latitude and longitude), as well as detailed information including address, name, and phone number.
Market Sizing Analysis — Estimate the total number of target consumers, average expenditure, and purchase frequency to determine the total market size in terms of dollars. This analysis is available from a country, city, and retail trade zone level.
Retail Network Optimization — By comparing existing store locations to prioritized market potential, determine the steps necessary to adjust a retail store network to best cover a market, while improving overall store performance.