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Market Sizing Analysis

Estimate the total size of a market from country level, all the way down to city, district, and retail trade zones.

Total Number of Consumers

Data-driven analysis helps to determine the market universe.

Using target consumer profiles provided by the client, or in some cases recommended by getchee, we use demographic segmentation data to determine the total number of consumers in focus geographies. This tells us about the market in terms of total head count, but to understand it in terms of dollars, we make assumptions for behavior, including an estimate for average expenditure and purchase frequency.

Demographic Segmentation Data — Our database contain 500M2 - 1KM2 grids with demographic segmentation data including total and daytime populations, household number, and wealth indices.

Estimate Avg. Expenditure

Assumptions and data help to determine average ticket costs.

By analyzing consumer purchase behavior from like-branded retailers, we can make some educated average ticket and expenditure assumptions. Using an average expenditure per customer, and multiplying that by the total amount of target consumers gives us a pretty good understanding of the market size in terms of dollars.

Frequency of Purchase — In many cases we are able to work with clients to understand more about the behavior patterns of their target consumers, frequency of purchase for example. This adds an additional layer of insight and helps to paint a clearer picture of the entire market size.

Key Retail Analysis
Focus Markets in Asia
  • Asia Pacific
    China, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand.
  • India & The Middle East
    India, Turkey, United Arab Emirates.

Market Potential Analysis — Find market gaps with high retail potential. Through the analysis and mapping of target consumers, competitors, and synergy brands, understand where potential is at country, city, and trade zone levels of geography.

Find out more about finding retail potential in China, India, and S.E. Asia.

Retail Network Optimization — By comparing existing store locations to prioritized market potential, determine the steps necessary to adjust a retail store network to best cover a market, while improving overall store performance.

Find out more about optimizing a retail store network in China, India, and S.E. Asia.

What can you do with this?
  • Make better market entry decisions based on market size and location.
  • Prioritize untapped areas in the market based on size of opportunity.
  • Use the sizing output to determine your share and penetration of the market.