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Introducing Kiwi

A tool to visualize business and market data on a map for better validation, communication, and discovery.

What is Kiwi?

It's a GIS-enabled mapping software that provides instant access to retail and banking data.

Kiwi is accessible through a Web browser and requires no special hardware (other than a computer). It comes loaded with satellite and street maps for geographies in China, India, and Southeast Asia. It includes market demographics, points of interest, and heat maps for better site selection and network optimization. It's used primarily in sales, marketing, and expansion planning scenarios.

What can you do with it?

Kiwi helps you gain insight by comparing your business data to getchee's market data over a map.

Through the tool, you can import your point of sale, customer, and business data to see a visual distribution of that information over a map. By doing this you can better understand the location components your data contains. You'll more effectively understand market trends, know more about competitor impact, and form better expansion and marketing strategies based on your findings.

Key Features
Requirements
  • PC or Mac running at least 1.0GHz
  • 1GB RAM, 200MB hard-drive space
  • Windows or Mac operating system
  • IE, Firefox, Chrome, or Safari browser
  • ADSL, Cable, or T1 connection

Market Data

KiwiTM comes with a standard set of market data including demographic segmentation, base map and business points of interest, and a set of heat maps useful for quickly understanding a market.

Demographics — A standardized market segmentation system to understand target consumers and market potential. With it you can better understand where your target consumers are, identify areas of wealth, and more effectively understand day and night population patterns.

More information about demographics.

Demographics

Points of Interest — We track and maintain thousands of geo-coded point data we call POI. These are critical for trade area analyses, sales territory mapping, and evaluation of the market environment in terms gross and net market potential. We make this point data available through KiwiTM for reporting and analyses.

More information about points of interest.

Points of interest

Heat Maps — This is a different way to view data on a map; you can visually see information in relation to geography. We produce standardized heat maps for the regions we support in Asia. These are useful for quickly understanding where people live, work, and shop.

More information about heat maps.

Heat maps