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Mapping the locations of your current store network against market potential (analysis based on target consumers, competitors, and synergy brands) helps to reveal information about the effectiveness of your store coverage.
An analysis of your store performance data (POS data) can add an additional layer of insight needed to fundamentally understand what market factors have an effect on store performance.
Once gaps in the market are discovered, your development team has the insight needed to optimize your network to best cover market demand, and run a more well-tuned retail store network.
Expansion & Optimization Plan — A store expansion plan can be created based on prioritizing areas. At getchee, we provide a service to help brand owners create an appropriate store rollout plan that identifies and prioritizes areas for expansion.
Market Potential Analysis — Find market gaps with high retail potential. Through the analysis and mapping of target consumers, competitors, and synergy brands, understand where potential is at country, city, and trade zone levels of geography.
Retail Network Optimization — By comparing existing store locations to prioritized market potential, determine the steps necessary to adjust a retail store network to best cover a market, while improving overall store performance.