- Visit Our Blog
- +886 2 7722 3600
A trade area analysis provides critical insight needed to understand whether a potential site will be successful and generate enough revenue to cover costs and make profit.
In this analysis, we define the number of target consumers, competitors, ease of accessibility, and retail synergy within the trade area. By doing this we can grade and rank new sites in terms of quality trade areas where the greatest amount of the market can be captured, while lowering the total risk of the investment.
The development and use of physical site scorecards helps to ensure the collection of relevant, useful data needed to determine factors that help to validate the success of a new store. This data may be in the form of a footfall traffic count, visibility scores, or physical site quality scores.
We work with brand owners to create both digital and print scorecards, and then embed them as a step in the site selection business process.
Market Sizing Analysis — Estimate the total number of target consumers, average expenditure, and purchase frequency to determine the total market size in terms of dollars. This analysis is available from a country, city, and retail trade zone level.
Retail Network Optimization — Find market gaps with high retail potential. Through the analysis and mapping of target consumers, competitors, and synergy brands, understand where potential is at country, city, and trade zone levels of geography.