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Performance

Tune products and services to perform better in changing market conditions. Build effective marketing strategies to reach your customers.

brand management  |  channel optimization  |  sales territory alignment

Product & Services Analysis

This analysis establishes key performance indicators based on customer segmentations. It also analyzes the performance of your products and services based on point of sales catchment areas. We do this through:

Processes

  • + products and services category profiling
  • + sales channel catchment demographic analysis

Performance Benchmarking

Compare demographic catchment areas of your current retail networks versus competitors.

What's involved?

We merge your performance data with our demographic and consumer behavior data. Then we analyze the data with our web-based data analytics software, highlighting key performance indicators and providing accurate information that helps you make the most profitable business decisions.

What does this information help you do?

  • + develop effective marketing strategies
  • + develop perfect sales strategies
  • + optimize your product and service mix

Build best strategies with getchee Enterprise™.

Brand Coverage

Based on performance data and sell-through channels, we model data into a brand coverage snapshot so you understand the geographic coverage and intensity of your brand, categories, and even individual products.

How do we do this?

  • + analyze sales performance data
  • + define channel catchment areas
  • + profile sell-through channels

Channel Management

Profile sales channels based on demographics and consumer behavior to effectively sell the correct products through the proper channels.

What’s involved?

  • + sales channel demographic analysis
  • + products and services segmentation analysis
  • + sell-through channel forecasting

Marketing Coverage Planning & Analysis

Are my marketing campaigns reaching the correct demographics? Am I using the correct methods? Based on demographics and target customer segmentations, we use a combination of tools to evaluate your current marketing coverage.

Tools

What analyses are involved?

Analyses

  • + advertisement placement analysis
  • + marketing campaign segmentation analysis


Standardized market data for regions in China, India, and Southeast Asia.
Wondering what kind of data?


Software for data visualization, network planning and management.
Check out the software features.

Tell us directly. Questions or comments both welcome.
Shoot us an email or call us at (886) 2-7718-0700. We’re located in Taipei, Taiwan (GMT+8).