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Mapping the locations of your current store network against market potential (analysis based on target customers, competitors, and synergistic brands) helps to reveal information about the effectiveness of your store coverage.
An analysis of your store performance data (POS data) can add an additional layer of insight needed to fundamentally understand what market factors have an effect on store performance.
Once gaps in the market are discovered, your development team will have the insight needed to optimize your network to best cover market demand, and run a more well-tuned retail store network.
Expansion & Optimization Plan — A store expansion should prioritize market gap coverage while reducing the risk of cannibalization. At getchee, we provide a service to help brand owners create an appropriate store rollout plan that identifies and prioritizes areas for expansion.