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2014-03-18

Data In Emerging Markets Guide

35 page whitepaper on understanding, using, and the future of data in emerging markets.
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We are now offering the 2014 Data In Emerging Markets Guide for free to all new subscribers. This 35 page whitepaper covers the following topics:

Understanding Data
- A Short History Of Geospatial Data
- How Brand POI Data Is Made


Challenges With Data In Emerging Markets
- Data Headaches In Emerging Markets
- Field Survey Challenges For Retailers In China


Using Data In Emerging Markets
- Using Geospatial Data For Strategic Benefits
- Questions Data & GIS Can Help Banks Answer
- How Data and Maps Can Help brands Expand Environmentally
- Geospatial Tagging For Business
- Using GIS in Retail and Banking


The Future Of Data In Emerging Markets
- How Big Data & Social Media Are Changing Retail
- Innovative Ways To Use Social Media Data
- How Big Data Is Changing Retail Analytics


 By Chris Hubbard 
   Market Strategy
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