Krispy Kreme Doughnut Corp. has reached an agreement with Star360 Groupto develop 15 franchised stores in Singapore over the next 5 years. “We are pleased to finally introduce Krispy Kreme, the brand that has won fans the world over, to Singapore,” said Andy Chaw, CEO of Star360 Group. “We expect that Krispy Kreme has the potential to take the local doughnut scene by storm.” Krispy Kreme said that the company has nearly 500 stores in international markets and this and other development agreements adds another 400 international sites to the queue.
Expect to see a lot more Krispy Kreme in Asia since 400 more international locations is almost double their current number outside of the States. Their footprint already spans across regions such as China, Thailand, Japan, and Korea. Plus, the other big players like Dunkin’ Donuts and Mister Donut are establishing strong networks in the regions. Also keep an eye out for smaller, more local players like J.CO Donuts & Coffee. Their expansion rate has been tremendous, growing to over 70 locations in 15 Indonesian cities within 4 years. While Krispy Kreme focuses on Singapore, J.CO could take other markets by storm as Indonesia becomes more saturated.
A good location means foot traffic, regular customers, and stable growth revenue. But how to choose the right location?
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