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Network Optimization
Identify COVID-19 based market and consumer changes.
Work from home? In office? Remotely?
Find out where your customers are now and optimize your store locations! Our network optimization services help you identify market potential and competition, prioritize trade zones for expansion, and create a standardized decision-making process for store development.
- By comparing a store's performance with its market potential, brand owners can determine if a store is underperforming or exceeding its potential.
- For instance, it's recommended to maintain Door X in TZ-12 since it's achieving its targeted market share in a high-potential trade zone.
- Both doors Y and Z are not meeting expectations. But investing in door Y in TZ-23 will yield better results due to its market potential.
Revenue Estimation
Model COVID-19 based changes to physical channel potential.
Consumer behavior is changing. Stores must change with it!
Forecast store potential to reduce risk. Analyze sales performance and key factors affecting location. Create a revenue model with an application tool and review it regularly.
Revenue Estimation
Model COVID-19 based changes to physical channel potential.
Consumer behavior is changing. Stores must change with it!
Forecast store potential to reduce risk. Analyze sales performance and key factors affecting location. Create a revenue model with an application tool and review it regularly.
Trade Zone Analytics
Create trade zones based on potential and behavior, prioritize them, categorize by characteristics, optimize store distribution, and enhance consumer experience for local behavior.
CRM Analysis
Improve marketing by checking where and how customers buy. Collect info on customer purchase history and map out the best ways to engage with them. Use POS data to spot trends and segment purchases, and create targeted local marketing plans for each group.
CRM Analysis
Improve marketing by checking where and how customers buy. Collect info on customer purchase history and map out the best ways to engage with them. Use POS data to spot trends and segment purchases, and create targeted local marketing plans for each group.
Demographic Segmentation
- Create valuable demographic and business data across Asia.
- Get granular with total population, working population, household numbers, and age.
- Model wealth indicators using household income, expenditure, and property pricing.
- Quickly understand urban infrastructure with heat maps.
- Customize market analytics for your business with target consumers, key competitors, synergistic POI, and other market-related factors.
- Make the demographic data easier to use by breaking it down into a grid.
- Use heatmaps to show where people live, work, and shop in a particular area, making it easy to spot the hotspots and attractions that consumers are drawn to.
- Make the demographic data easier to use by breaking it down into a grid.
- Use heatmaps to show where people live, work, and shop in a particular area, making it easy to spot the hotspots and attractions that consumers are drawn to.
- Hangzhou's retail index is strong, with potential for growth in the market. It also has a high per-capita GDP, but many modern stores per capita suggests saturation.
- Consider Shenyang: high per-capita GDP, low retail presence. Explore store expansion options in the area.
- Shenyang reveals a strong retail index but lower doors per-capita, indicating potential for a first-mover advantage.
City Ranking
Get ahead in business by targeting the right cities.
Estimate market potential nationwide based on region, city tier, and brand, and determine the ideal number of stores. Forecast the optimal number of stores for the next five years to discover new market opportunities.
- Hangzhou's retail index is strong, with potential for growth in the market. It also has a high per-capita GDP, but many modern stores per capita suggests saturation.
- Consider Shenyang: high per-capita GDP, low retail presence. Explore store expansion options in the area.
- Shenyang reveals a strong retail index but lower doors per-capita, indicating potential for a first-mover advantage.
City Ranking
Get ahead in business by targeting the right cities.
Estimate market potential nationwide based on region, city tier, and brand, and determine the ideal number of stores. Forecast the optimal number of stores for the next five years to discover new market opportunities.
- Hangzhou's retail index is strong, with potential for growth in the market. It also has a high per-capita GDP, but many modern stores per capita suggests saturation.
- Consider Shenyang: high per-capita GDP, low retail presence. Explore store expansion options in the area.
- Shenyang reveals a strong retail index but lower doors per-capita, indicating potential for a first-mover advantage.