A Location Intelligence Platform Built to
Manage Store Network Planning

A Location Intelligence Platform

Communicate

Share data more efficiently among stakeholders in organization.
Use data to inform local knowledge and insights.
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Share & visualize
baseline data across
business units.
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Integrate business data
and market data.

Execute

Link real estate, operations, finance, and channel development processes.
Reduce investment risk with objective information.
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Enable market planning
and scenario testing.
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Implement “Smart”
site selection
and evaluation.
Start building a better strategy right now!
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Biggest Retail Challenges
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Booming Online Sales

Physical store merchandising management 
needs changing and not directly linked to 
consumer shopping demands.
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Big Data Application

Exploding data from multiples sources requires 
companies to generate insights faster 
in order to stay competitive.
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Evolving Consumer Behavior

Brands must better track consumer shopping habits
and decision journey to sustain offline channels.
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Unpredictable Market Trends

New market competitors and retail strategies
must be identified before they hit the bottom line.

Why can Kiwi®

help to solve the problems?

Kiwi® enables non-technical business operations and strategy managers to easily track consumer trends and compare market data with channel performance - saving time and money.

Objective Data Insights

Data “at the fingertips” to assess consumers, competitors, sales trends and channel synergies.

Easy Assessment and Prioritization Functionality

Systematically ask the right questions, test hypotheses – all in real time.
Who Uses Kiwi®?
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Dairy Farm
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How Kiwi® Helps
retailers to resolve location needs.
    Know The Market
    Find The Best Locations
      Enable Data-driven Collaboration
Define real estate goals and strategy for network expansion.

Identify geo-factors that affect sales performance.
Study market competition and trends.
See all relevant location and area information.
Open new stores most similar to the top performers.
Compare multiple sites attributes against local potential and competition.
Track the overall network and enable deep dives into specific locations.
Save time and money on data collection and reporting.
Efficiently report business performance to managers.
How Kiwi® Helps
retailers to resolve location needs.

    Know The Market
    Find The Best Locations
     Enable Data-driven Collaboration
Define real estate goals and strategy for network expansion.

Identify geo-factors that affect sales performance.
Study market competition and trends.
See all relevant location and area information.
Open new stores most similar to the top performers.
Compare multiple sites attributes against local potential and competition.
Track the overall network and enable deep dives into specific locations.
Save time and money on data collection and reporting.
Efficiently report business performance to managers.
Kiwi® Features
Integrate market data, store location, competitors, demographics and target consumer behavior with key geospatial functions and features.
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Map Viewer
Visually explore the market for channel planning
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Market Explorer
Identify target areas and preview the market for channel planning
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Site Manager
Mange sites, competitors, trade zones and other location and attributes
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Dashboard
Overview the market, channels and business development
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Report Center
Generate reports in 
pre-defined format; export tables, maps   and charts

More Than a BI Tool


Retail Expertise Focus

getchee incorporates over 11-years of best-in-class retail distribution process experience and skills into Kiwi.

Built-in Market Data

Kiwi® is bundled with standardized granular market data for cities in China, and Southeast Asia.

Not Just a GIS Software


Total Business Visibility

Spatially-enabled Dashboards show business performance at all levels of granularity.

Store Lifecycle Management

Kiwi supports retail distribution management strategy and execution - from market planning, site finding, channel performance to site approval and market management.
Key Functions EXP STD PRO
       
Data Management
Import/Export My Sites Data as Excel ● ● ●
Define Competitors ● ● ●
Customization for Site attributes, max 20 attributes 　 ● ●
Download Site Attributes in Batch 　 ● ●
Map Viewer
Base Map Switch ● ● ●
Data layer Viewing w/ Transparency Adjustment ● ● ●
Basic Market Data Layer - Demographics & Heatmap ● ● ●
Store Count Summary Viewing● ● ●
Integrated Street View Window ● ● ●
Customized Layer designer 　 ● ●
Site Analysis
Basic Site Characteristic Analysis ● ● ●
Footfall Tracking Score and Analog Store ● ● ●
Cannibalization Analysis 　 ● ●
Magnet Cluster 　 ● ●
Scorecard Module (Modeling/Prediction) 　 　 ●
Network Planning
Area Finder & location grabber ● ● ●
Location Explorer ● ● ●
Trade Zone Finding 　 ● ●
Target Mall Prioritizing 　 ● ●
Site Performance Distribution Scatter Plot 　 　 ●
Dashboard
Generic Dashboard of Site Management ● ●
Reporting
Standardized Site Report ● ● ●
Customized Site Report 　 ● ●
Advanced for Business
Import/Integrate Sales Performance Data ●
Data API for BI Connection, Export Only ●
On-Premise Host ●
Customization for Roles ●
Start building a better strategy right now!
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