Get Insight into

Topics
Our Thoughts > Still Lots of Potential in Asia
2012-10-28

Still Lots of Potential in Asia

With a young population and fast income growth, Vietnam is seen as a promising market for foreign fast-food companies.
burgers-asia
With a young population and fast income growth, Vietnam is seen as a promising market for foreign fast-food companies.

After opening 4 stores at airports in the country in 1 year, the American fast-food company Burger King launched its first store in the center of HCM City recently. It aims to open 12 stores in Ho Chi Minh City, Hanoi, and Da Nang by the end of the year.

“In my opinion, we are in a boom time for the fast-food industry. It’s not too late to find retail spaces to open stores, and it’s not too early to run a trial,” said Le Hong Thuy Tien, chairwoman of the Blue Kite Food and Beverage Services Company Ltd., which owns the Burger King franchise in Vietnam.

getchee Take
Lately, we’ve focused on the banking and retail markets in China, Thailand, and Indonesia. However, we don’t want to neglect that there’s still a lot of potential in ‘quieter’ markets such as Vietnam. Within the next 1-3 years, Vietnam could potentially become a hot market for entry into and growth in Asia for many international players. MIPIM Asia is coming up in a couple of weeks. This could be a good time to start Vietnam strategy discussions.

Source: Vietnam News


By Edward Eng 
Business Development Manager
Share：

Related Articles

Vietnamese coffee brands
The love and hate relationship of international brands in Vietnam's coffee market.
2023 03-01

As Vietnam's middle class rises, the coffee and tea market in Vietnam has a value of over $100 million. International coffee brands have long set thei...

food truck is the best choice for small business
How to start your small franchise business? 5 recommend industry and something you should know.
2020 07-17

There are thousands of options for small business. But which one is popular, and what should I know before starting a retail store?

Does a bubble tea shop can make a profit
Does a beverage store can make money? 4 things your need to know before opening it.
2020 07-15

Does a beverage store can really make money? How to run on your beverage store/brand for a long term? Here’s are 4 things you need to know before open...

.

Subscribe to Our Insight

Stay up to date with the latest white paper, infographic, and our thought.