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Video – Cloud-Based Site Selection and Channel Management

An introduction to Kiwi.
Kiwi™ is a cloud-based site selection and channel management tool. Through the tool, you can import point of sale, customer, and business data to see a visual distribution of that information over a map. By doing this you’ll more effectively understand market trends, know more about competitor impact, and make better expansion and marketing planning decisions. Kiwi™ is accessible through a Web browser and requires no special hardware. It comes loaded with satellite and street maps for geographies in China, India, and Southeast Asia. It includes market demographics, points of interest, and thematic maps for key business insight. It’s used primarily in sales, marketing, and expansion planning scenarios.

 By Chris Hubbard 
   Market Strategy

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